COSI, a science museum in Columbus, Ohio, partnered with the American Museum to host a series of traveling exhibits. One of these exhibits explored the role of poison in nature, human health, history, literature, and myth.

During the conceptual phase, I drew inspiration from late 19th- and early 20th-century apothecary artwork, recognizing its intricate, haunting visuals as a compelling way to convey mystery and danger. I was responsible for concept development, design, illustration, and print production, bringing this vision to life throughout the exhibit.

AWARDS: AAF ADDY GOLD Professional Award

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION

I designed and developed the brand identity for Crescendo, a Group Purchasing Organization (GPO). During the concept phase, I crafted four strong logo concepts that aligned with the brand’s vision. In addition to branding, I designed a website and a presentation deck to support their messaging. I also created a downloadable case study PDF to showcase the project in detail. click here.

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION, BRANDING

In 2011 California passed a law that required all homeowners to have a CO alarm in their homes. Most CO alarms at the time had a 7 year lifespan. So in 2018 Kidde wanted bring awareness that a lot of those CO alarms are about to expire and encourage potential customers to purchase a Kidde CO alarm. Although the client wanted to express this as a PSA we felt that we could include humor to educate people of the end of life beep of CO alarms. This campaign was targeted in California through TV, terrestrial and online radio, digital media through Amazon, Pandora radio, and Facebook. I was responsible for creating the word mark “Beat the Beep,” Illustration and design of digital artwork, as well as art direction for TV production and editing.

AWARDS: AAF ADDY 2018 GOLD Professional Award, Creative Best Awards 2018 Award of Excellence Video

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION

FABTECH is North America’s largest metal forming, fabricating, welding and finishing event. Path Robotics is on the forefront of developing intelligent robotics systems to learn, adapt, and solve the hardest manufacturing challenges. I developed and designed the merch for their trade booth at FABTECH that was open to over 100,000 attendees.

Postscript is a web-based journalism platform with the tagline, “Stories at the intersection of life & health.” Collaborating with a team of designers, I played a key role in developing the UX design. This story-driven site allowed us to shape both the user flow and conceptual design elements that complemented the main themes of each article. I primarily used Figma and Photoshop throughout the project. Upon launch, we delivered compelling stories, engaging visuals, and a seamless user experience.

STRATEGY, ART DIRECTION, UX DESIGN

www.post-script.com

Donate Life Ohio wanted a new campaign for awareness and increasing Ohio drivers to become organ and tissue donors. I worked with a team to come up with the selected idea “One Epic Yes” All of the work you see here was designed an created by me and was laid out in various executions, from social, to digital, and print. I was very pleased with the look and feel of this campaign and is an issue that is very near and dear to my heart.

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION, ANIMATION

JobsOhio has partnered with manufacturing companies around Ohio to market to potential employees to work in their factories. This campaign focused on individuals looking for work and encouraged them to look into a career in manufacturing. With targeted digital banners, social media animations, print ads, and out of home marketing to potential workers. I created the look and feel, production and animation of all the pieces parts of this campaign.

Greenbrier County CVB is in the southern part of West Virginia that offers Farm to Table Dining, great fishing and outdoor adventures, and unique shopping. The CVB wanted a new campaign highlighting all the things this destination had to offer. I got to be part of a team that included a copywriter, a creative director, digital designers, a photographer, and a tv production crew. During the conceptual part of this campaign I came up with the idea of creating “buckets” of categories that showed dining, outdoor adventures, and shopping. Each category created unique logos along with colors to a provide distinct look for each bucket but used the same look and feel to tie them together. I also brought in photography that I and another photographer shot to show a college of moments, scenes, and textures that represented each category. My responsibilities included concepting, design, illustration, print production, TV production/editing art direction.

AWARDS: AAF ADDY 2016 GOLD Professional Award

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION

I had the honor of leading the complete rebranding for the Idaho Wine Commission. The chosen logo concept was designed to capture the surprise and excitement surrounding Idaho’s exceptional wine-growing regions. This project encompassed logo design, brand guidelines, a new website, and print ad development, creating a cohesive and engaging brand identity.

CREATIVE DIRECTION, BRANDING, STRATEGY, DESIGN

BRAND GUIDELINE PDF

idahowines.org

Here are a few logos that I created over the years. BRANDING, IDENTITY

As the winner of the U.S. Department of Transportation's (USDOT) first-ever Smart City Challenge, Columbus was awarded $50 million in grant funding and the designation as America's Smart City.

As part of a marketing team we were tasked to create a campaign to advertise to potential car buyers to encourage them to consider purchasing an electric vehicle. Also we created a tool kit for car dealers around central Ohio that are certified Smart Columbus dealers.

My part of this campaign I created targeted web banners, web layout, pull-up banners, a print handout for car dealers, and video.

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION, VIDEO AND PHOTOGRAPHY CREATIVE DIRECTION

TravelNevada is the state run organization that provides tourism support for the State of Nevada for everything outside of Las Vegas tourism. TravelNevada’s goals are to encourage people to take their vacations and travel to the different parts of Nevada. Some of the highlights of Nevada is the outdoor adventures and strange and weird destinations throughout the state. Some of the digital ads goals were to highlight regions of the state other ads goals are to show “Road Trips” created by TravelNevada to show the stops and destinations along the way. Through interactivity the user can familiarize themselves with the look and feel of the destinations to create a seen of wanderlust. I created the layout and the design of each of these ads.

STRATEGY, ART DIRECTION, DESIGN, DIGITAL PRODUCTION

Here are a few illustrations that I have done over the years. In a lot of my designs I really am influenced with line art. I think it is a real skill to create things with simple lines and sketches. To make a complex subject into a few lines is a very difficult skill to possess. Some of these illustrations were projects given to me but a lot of these examples were things I wanted to do for fun.

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION

McDonald’s has partnered with The Ohio State University’s football program with a football tickets giveaway called, “The Buckeye Bonus.” During the 2015 and 2016 football seasons McDonald’s wanted to focus on the 20 piece McNuggets. McDonald’s corporate gave us special permission to redesign the 20 piece McNugget box to look like Ohio Stadium. Along with the box we shaped a campaign of the giveaway that included; TV and online video advertising, terrestrial and online radio, out of home, in-store signage, and other online media buys. I worked alongside a copywriter, creative director, and video production team to create this successful campaign. My responsibilities included concepting, design, illustration, print production, TV production/editing art direction.

STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION

The design team that I was involved in, had to come up with a campaign to support the Ohio Lottery Scratch Offs 2019. We needed to come up with a 30 second and 15 second TV spot along with radio, billboards, and digital rich media banners. As part of the team the client like the option that showed people at a white elephant gift exchange and the people involved all want the gift of lottery scratch off tickets. I was a part of the whole project from start to finish. I came up with the look and feel of the supporting elements of the campaign. I also art directed the video shoot, the edit and the color correction. I also created the animation for 6 second YouTube ads.

STRATEGY, ART DIRECTION, DESIGN, DIGITAL PRODUCTION

Rickenbacker is a inland cargo port in Central Ohio. My team and I were tasked with coming up with a campaign that would stand out against the client’s competitors. Most other campaigns focus on their speed, logistics, location, and size. My team and I came up with the idea of focusing on the people would go into work each day. “People Powered” is the title and focus of the campaign. The client loved the campaign idea. I worked with a local photographer in developing a shot list and creative ideas. I also worked with a copywriter to get information from each highlighted employee. To include a bit about each employee’s story was important to communicate that these are real people who do real work and that they make the cargo move from point A to B. STRATEGY, ART DIRECTION, DESIGN, ILLUSTRATION, ANIMATION